Why get Savvy

Unlike many agencies with a "one-size-fits-all" approach to public relations, Savvy works with each client individually, achieving desired goals through customized strategies. Crisis communications counseling, media relations and campaign management are just a few of Savvy’s overwhelming strengths. Savvy also offers several distinctive services on a personalized basis, such as media training and speechwriting.

Savvy's extensive scope of services includes: 

Crisis & Strategic Communications Counseling

Clear and concise goals are at the heart of any effective communications effort. Whether you are building support for an issue, creating and strengthening a brand or managing a crisis, Savvy’s unmatched experience helps you identify immediate and long-term objectives. Next step: target the appropriate audience and develop a message that resonates and penetrates.

Messaging and Positioning

Success often hinges on how the public perceives your company. Knowing what people think of you and effectively managing that perception allow you to avoid negatives and exploit positives. Savvy provides thorough perception analysis to secure core messages that reveal your organization in the best light possible.

Media and Community Relations

In an age in which most PR agencies think strategy means drowning reporters and editors with e-mails, press releases and phone calls asking “Did you get my FAX?,” breaking through the “fog” and getting the ear of the press is a challenge. Savvy’s emphasis is on professional discretion and restraint, proven pitch techniques, and honest relationships with clients that allow us to tell them what is and is not news. When Savvy calls the newsroom, reporters know it’s worth picking up the phone. But often an awareness campaign requires direct communications with community leaders and members of the public. Savvy has extensive know-how and experience in reaching out to stakeholders, community leaders and members of the public without having to rely on the news media to carry the message. And Savvy is up to date on the latest advances in communications - blogging, web-optimized news releases, podcasts and more.

 

 Political Campaigns 

Understanding the intricacies of political campaigns makes all the difference on Election Day. Savvy’s extensive campaign experience gives us a crucial advantage. Understanding the press simply isn’t good enough --- you also have to understand the key political implications of your message before it ever hits the press. That’s a nuance that run-of-the-mill agencies fail to grasp. With Savvy, you get a partner who understands message development, grassroots strategy, speechwriting, paid and earned media management, and collateral production. More important, you get the added value of a proven winner. 

 

Public Affairs Strategy 

National, state, and local public policy decisions can profoundly impact any company or organization. And many people don’t realize how easy it is to be part of the political process. Savvy’s media and political contacts, combined with an extensive network of regulatory, lobbying, and other professionals, provides you with a potent means to effect political change. Or, for that matter, to prevent political change.

Strategic Research

Savvy helps arrange political polling, focus group, and market research services. Whenever possible, you should do market research --- it informs important decisions, and prevents costly mistakes and ill-advised strategies. With research, Savvy helps you scientifically identify key influence vectors and target demographics, information that is absolutely vital to on-target message development and cost-effective marketing.

Media/Public Speaker Training

Media opportunities are crucial, so it is important to make the most out of every chance to talk to a reporter or speak to an audience. During a crisis, it is particularly important to be “on message.” Savvy’s in-house squad of former reporters, and our proprietary package of media training strategies, will usher you and your key staff into a well-earned comfort zone. Then, whatever challenge comes up, you’ll know what to do.

 

Speechwriting

Choosing the right content and cadence can make all the difference when preparing a speech. Just as important is knowing what elements to eliminate from a presentation, such as rambling rhetoric and industry jargon. After all, the objective of any good speech is to leave audience members wanting more--- not to make them want to leave the audience. From completely prepared speeches to tailored talking points, Savvy will help you put your best face forward… every time. 

Event Planning

High profile events make a lasting impression. At the end of the day, you want to be sure to achieve the desired results. Whether you are planning a press conference or rolling out a new product line or service, Savvy provides full service event planning so that your day in the sun is sophisticated, seamless, professional, and most of all --- impressive.

Advertising, Web Design and Related Services

Savvy is not an advertising agency. However, the folks at Savvy have extensive experience in advertising, marketing, website development and presentation. Brochure production, copy writing, graphic design, media placement, and direct mail are all services Savvy can broker or produce for you, in line with your larger strategic goals.