Blog or Die: Getting Your Story Out in the Digital Age

Face it. People aren't reading newspapers as often as they used to. And most people today have TV sets with channels that number into the hundreds, with DVRs that let them skip right over the commercials. That means PR and advertising aimed at traditional media no longer have the impact they once did.

Ironically, however, people are better informed than ever before. They're just not getting their news and information from the traditional sources. Instead, they are relying on the web, on blogs, on social media sites like Facebook and Twitter, on wikis, webinars, podcasts and instant messages. The consumers are now in control, getting their news and information directly from the source or from their friends and colleagues, rather than relying on traditional media to serve as the middle man. 

If your company hasn't adapted to the new media rules, then your story isn't getting told. At least not by you. Social media is all about conversations. The conversation about your business, your product, your campaign is going on right now, without you. Maybe it's time you joined.

Savvy can help guide you through this maze of digital options and develop creative ways to present and implement customized media strategies that combine the best of the traditional media with cutting edge tactics of the emerging social media.

Savvy offers viral marketing and online media services to target - and reach - customers and audiences directly rather than to wait and hope for a front-page article in the Wall Street Journal. Depending on your needs, our services might include:

Social media monitoring

  - To find out what people or your competitors are saying about you on the web, blogs, Twitter, etc.

- To engage in online conversations and respond quickly to negative posts. 

Daily/Weekly Blogging and Micro-blogging Services

- To position your company as a thought leader

- To Engage your customers in a dialogue; find out what they think and what they want.

- To increase your "word-of-blog" among influencers, such as public speakers, analysts and trend-watchers.

Weekly Online News Releases

- To get your company on the first page of online search results

- To get your company news listed on vertical content sites

- To become an authentic, reliable resource among media

Web Content Development and Management

- To anticipate specific and varied customer mindsets and needs, address their questions and solve their problems

- To position your company as a trusted resource to your customers and potential customers

- To provide a dynamic environment for customer and client interactions, and a direct call-to-action

Niche-Targeted "microcampaigns"

- All of the above!

Don't get lost in the new media jungle. Rely on Savvy's expertise to devise and implement a strategy for you that makes sense AND gets results.