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About

The Savvy Blog is a sassy little blog about public relations, journalism and politics, with occasional diversions. New posts show up about twice a week, most of them written by Dennis Bailey, president of Savvy, Inc., a leading public relations firm in Portland, Maine, with infrequent guest posts from bloggers around the country. Please offer your comments and subscribe by submitting your email in the form above. And Connect with . Thanks.

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How speechwriting (and sound bites) make policy - and news

  
  
  
Sound bites make a presentation memorable

[Originally published April 12, 2012 - A summer rerun]

Will a paywall save your local newspaper? Not like this.

  
  
  
Portland Press Herald paywall

My local newspaper, The Portland Press Herald, recently erected a “paywall” for non-subscribers. Instead of getting all of the newspaper’s content online for free, now readers will be forced to subscribe once they’ve read 10 free stories a month.

Media Training 101: When talking points don't work

  
  
  
PR and talking points

Before nearly every interview or public appearance by a politician or local official, there's usually some aide or flak (like me) who says, "Don't forget your talking points." But anyone who confuses talking points with an actual script can fall into trouble and turn what could have been a positive interview into a public relations disaster.

In the age of social media, direct mail still works.....sometimes

  
  
  
Direct mail pieces

It's that time of year – pre-primary – when mailboxes in my neighborhood are full of last-minute direct-mail appeals urging votes for or against various causes and candidates. In this age of social media and online advertising, you might ask why companies and candidates still rely on snail mail to get their message out and persuade voters. Three words: because it works.

Media Training 101: When you're in the hot seat, don't be a jerk.

  
  
  
Flash Boys by Michael Lewis

If you saw 60 Minutes last week, you know all about high frequency trading and how it has corrupted the stock market and big Wall Street investment firms. If you didn't see it, it's going to take a minute to explain.

How Eliot Cutler can win the 2014 race for Maine governor

  
  
  
Independent candidate Eliot Cutler

He can’t.

How Mike Michaud can win the 2014 Maine governor's race

  
  
  
Congressman Mike Michaud

(Note: This is the second of three blog posts examining how each of the three declared candidates for Maine governor – incumbent Republican Gov. Paul LePage, Democratic Congressman Mike Michaud, and independent lawyer/lobbyist Eliot Cutler – can forge a path to victory in the 2014 race for the Blaine House.)

How Maine Gov. Paul LePage can win reelection

  
  
  
Gov. Paul LePage

(Note: This is the first of three blog posts examining how each of the three declared candidates for Maine governor – incumbent Republican Gov. Paul LePage, Democratic Congressman Mike Michaud, and independent lawyer/lobbyist Eliot Cutler – can forge a path to victory in the 2014 race for the Blaine House.)

Could better public relations save GMOs?

  
  
  
Could better PR save GMOs?

Imagine an issue on which there is a broad consensus of agreement among top scientists worldwide. But due to a concerted PR and social media campaign by passionate individuals and groups that ignore the overwhelming scientific evidence, public opinion – and public policy – has been skewed in the opposite direction, contrary to what most reputable scientists believe.

Media to White House: We want our news back!

  
  
  
the situation room photo

The White House reporters are complaining, and have been for some time, that they’re being shut out of many events that are routinely covered by the official photographer employed by the White House, who then posts the photos on Twitter, Facebook and other social media channels for instant public viewing around the world.

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